The Network is a group of alumni from the University of Oregon, made up of professionals from around the United States. Their main goal is to be a helpful resource to athletes at the University of Oregon, as they prepare for their lives off the football field, track or tennis courts.
The Network was seeking a clean, modern web presence that would powerfully explain who they are, while allowing athletes to learn more about members of the network and find alumni that might be a helpful connection to help them learn more about their career interests and steps to take after graduation.
The integration of the world famous University of Oregon Ducks brand was an important element of the look and feel for the site. UO Green, UO Yellow and Duckbill Orange were used frequently yet artfully, throughout.
“Camelback did just what we wanted and it was a fast and professional process. We were super happy."
First, a number of stakeholders had to be brought into alignment on what the finished product should look like and do. Alumni and staff of the University of Oregon Alumni Association as well as the Athletic Department had of great input on the goals and strategy for the site.
An initial wireframe of the site layout was completed in Figma and the look and feel was agreed upon. As written content was drafted and polished, a treasure trove of great photography and video from recent events of The Network was scoured for just the right visuals for the site. Some eye catching animation was created as well, using After Effects.
With a happy team at The Network and more student athletes using the site everyday, Camelback Digital is very proud to have contributed to the mission of The Network.
By marrying professional photography, photo editing, creative design & a sprinkle of AI, Camelback delivered just the images our client needed.
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