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When the digital marketing wizzes at Four Wheel Digital decided to take their three decades of experience and launch a new brand to focus on the auto services industry, they partnered with Camelback to develop their brand and B2B website.

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Speaking to the choir

It's important for an agency to know their audience, and after a few decades, our clients knew the challenges of running auto service businesses. They had also learned how to successfully market and grow them. But they also knew their limitations. They wanted help developing the visual brand and a strong design for the hub of their marketing efforts - their website.

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• Brand development, including color palette, fonts, logos & visual elements
• Web programming
• SEO optimization

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Visual Elements

Aside from the brand guide, images were needed to speak to the different verticals serviced by 4WD. Photo editing and graphic design allow us to create some colorful, polished and engaging images that could be used on the website and in other marketing elements.

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“The balance between their design skill and the programming of the site was impressive. We didn't have to make any compromises. We got just want we wanted.”

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The Development Process

After the UX and content strategy was agreed upon with the client, the site was custom built in WordPress. The mobile first approach ensured we'd be ready for their audience, who are on the move or in the shop most of the day. Speed optimization would be important for supporting their advertising and SEO efforts. WP Engine was leveraged for their exceptional security, dev ops and caching, to provide a zippy and fun web experience.

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