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If you've ever ventured north of Cactus Road, you know that North Scottsdale is a prestigious and rapidly growing region of Scottsdale. It's known for its upscale neighborhoods, stunning desert landscapes, and vibrant economic development. Historically, this area was sparsely populated until the latter half of the 20th century when Scottsdale experienced a boom in luxury real estate, golf communities, and high-end commercial developments. Today, North Scottsdale is home to some of the most exclusive master-planned communities, such as DC Ranch, Silverleaf, and Troon North, which attract affluent residents seeking a blend of modern amenities and natural beauty. The McDowell Sonoran Preserve, one of the largest urban preserves in the country, serves as a major highlight, offering extensive hiking and outdoor recreation opportunities while maintaining the area's commitment to conservation.

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What sets North Scottsdale apart from the rest of Scottsdale and the greater Phoenix metropolitan area is its unique combination of high-end living, scenic desert terrain, and a lower-density, suburban feel. Unlike South Scottsdale, which has a more urban and historic character, North Scottsdale is known for its newer developments, luxury resorts, and world-renowned golf courses such as TPC Scottsdale, home of the annual Waste Management Phoenix Open. The area also boasts an impressive dining and shopping scene, including Kierland Commons and Scottsdale Quarter, which offer a sophisticated mix of high-end retail and entertainment. With its blend of upscale living, natural beauty, and economic prosperity, North Scottsdale stands out as one of the most desirable places to live in Arizona.

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Every neighborhood in every city has its own unique energy. Sometimes it takes a while to understand what makes a neighborhood unique. Who are the people that live there? Where did they come from? What do they do? What are the fashion, attitudes and favorite pizza joints? Camelback Digital has a long history in Scottsdale,and our team has spent a significant amount of time in North Scottsdale, South Scottsdale and the Phoenix metro area in general. We understand the undercurrents, vibe and voice o the many parts of the city.

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This helps us build search engine optimization campaigns that work so well for our clients. Local marketing is one of our strengths. We have clients all around the country for whom we've improved their organic traffic and the business it brings them. But having the local expertise of the North Scottsdale area gives us a leg up on a remotely located agency. Whether we're creating content for the residents of Silverleaf, the golfers at Troon or the hikers at Tom's Thumb, we can crush it.

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SEO Services

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We bring a full set of SEO services to the table:

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• SEO Audit

• Search term strategy

• Local SEO planning

• Technical optimization

• Content creation

• Video creation

• Analytics, Conversion tracking & Reporting

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Our Approach

A successful local SEO campaign involves optimizing your online presence to rank higher in local search results and attract nearby customers. Because we've been through this process many times, we have a proven process we execute for our clients. We customize our plan as needed, depending on the specific requirements of your business or organization.

Here is the approach:

1. Keyword Research & Strategy

Identify location-based keywords relevant to your business (e.g., “best coffee shop in Scottsdale”). Use tools like Google Keyword Planner and focus on long-tail, intent-driven keywords.

2. Optimize Google Business Profile (GBP)

• Claim and verify your Google Business Profile.
• Complete all details (name, address, phone number, hours, website, categories).
• Upload high-quality photos and videos.
• Encourage and respond to customer reviews.
• Regularly update posts and promotions to engage local customers.

3. Localized Website Optimization

• Ensure your website is mobile-friendly and fast-loading.
• Include location-based keywords in titles, meta descriptions, headers, and content.
• Add an embedded Google Map on your contact page.
• Use structured data (Schema markup) to highlight location and business details.

4. Local Citations & NAP Consistency

• Ensure your business Name, Address, and Phone Number (NAP) is consistent across all platforms (website, directories, social media).
• List your business in reputable local directories like Yelp, Yellow Pages, Bing Places, and Apple Maps.
• Use tools like Moz Local or BrightLocal to manage citations.

5. Online Reviews & Reputation Management

• Encourage satisfied customers to leave reviews on Google and Yelp.
• Respond professionally to all reviews, both positive and negative.
• Engage with customers to build trust and authority.

6. Localized Content Creation

• Publish blog posts, guides, or news related to your area (e.g., “Top 10 Restaurants in Scottsdale”).
• Use local keywords naturally in your content.
• Leverage local events or sponsorships to create community-driven content.

7. On-Page & Technical SEO

• Optimize meta tags, headers, and URLs with local keywords.
• Use internal linking to guide visitors to key pages.
• Ensure your site is crawlable and indexed properly with XML sitemaps.

8. Local Link Building

• Get backlinks from local blogs, newspapers, chambers of commerce, and industry directories.
• Engage in partnerships, sponsorships, or guest blogging for local websites.

9. Social Media & Engagement

• Stay active on Facebook, Instagram, and LinkedIn, engaging with the local audience.
• Share local news, events, and customer stories.
• Encourage check-ins and user-generated content.

10. Track & Adjust

• Monitor performance using Google Analytics, Search Console, and GBP Insights.
• Track rankings, traffic, and conversions from local searches.
• Adjust your strategy based on trends and competitor analysis.

By consistently applying these steps, a local SEO campaign can boost visibility, attract more local customers, and drive business growth.

Have questions? Want to see what we'd do for you? Let us know!

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